Page click through rate or CTR is in the next column shown as a percentage It represents the percentage of the time an ad was clicked on after viewing your page

Page eCPM which stands for effective cost per thousand impressions It is calculated by dividing total earnings by the number of page impressions in thousands

Don’t be intimidated by these statistics The bottom line, your earnings, is what really counts As you become more familiar with Google Adsense, statistics will become like second nature First, just start

How is Google Adsense Different From Other Ad Networks?

Prima…

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