Cheap broadband and widespread internet connection has altered business and commerce across the world. In the past a company which was restricted to its local area because it had no way to reach those people further away can now find customers all across the world using a website. If a new startup business which is just beginning to trade needs customers, it is more often easier to start on the internet than offline. It can be much easie to startup on the internet, and one example of this happening now is the business model which involves selling access to information, info already publicly available but difficult to find, and allow it to be accessed from one place for a fee. reverse phone lookup websites use this business model.