The web and cheap broadband have altered how business and commerce is done worldwide. Previously a business which was restricted to the immediate local area can now find customers all across the country and the world through a website. Businesses which are just starting out appear much more often on the internet than offline. This is because it is so easy to startup on the internet, and a good example of that is to use the model which involves selling access to information which although already publicly available can be tough to find, and allow it to be accessed from one place and charge for access. reverse phone lookup websites do exactly that.