Now that the majority of us have fast internet connections and in most cases one or more computers in our homes has changed business and buying and selling today. In particular it is now so easy to start a business, and to imagine yourself starting a business, which may not have been the case until recently. Previously someone could start a business in their local area, but had no way to reach people further away. The web allows a business to find customers anywhere. Customers are also easier for new businesses to find using the internet, for example businesses selling information or access to info, perhaps already publicly available but difficult for the ordinary person to find. A reverse phone lookup website for example allows people for a fee to access lots of info they might be able to find elsewhere, but not easily and quickly.