In todays crazy housing market local loan officers need the most cost effective Mortgage marketing around . With the loan market on shaky ground every lead is important and you need more potential customers than ever just to keep the same number of closed deals that you had this time last year . Both brokers and local loan officers have been going broke in the industry, which is really great and leaves more closings for the rest of us. So if you are looking to expand your business be sure to find the right Mortgage Marketing plan for you and your team.